Demographics

ParishWorld.net presents a GLOBAL WEB PRESENCE of up-to-date international, national, regional and local news and Catholic related articles.

  • Tens of thousands of unique users per day and growing

  • Available FREE to over 64 Million Catholics throughout the United States and even more throughout the world.

  • Over 150,000 subscribers receive our weekly magazine via e-mail

* Plus multiples of forwarded page emails are sent by our readers to countless other recipients daily

  • Over 1 million page views in the last 3 months alone


Demographics: (Figures indicated are as of June 1, 2007)

Frequency/Relevance: Sixty-seven percent of online readers use the Internet for religious purposes. The average online news reader spends almost twice as many hours online than the general Internet user does.

Loyalty: Parishworld.net readers are extremely loyal and trust us to deliver the latest, fact-based, faith-informed news and information.

Newsworthy: According to the Newspaper Association of America, 55% of surveyed retailers reports that News sites are more efficient in helping them meet their marketing goals, as compared with other sites.

Content: Our research and editorial staff and contributing writers publish new articles everyday from our partnership with respected Catholic news sources around the globe.

Reader Analysis: ParishWorld.net subscribers are an affluent, influential, well-educated, at-work audience.

  • 56% of our readers are male, 44% are female

  • 8% are under 25 years old; 30% are under 40 years old; 70% are over 40 years old; 31% are over 55 years old

  • 95% live in the U.S.A.; 5% live overseas

  • 28% work in professional or management positions versus 18% for the national average

  • 23% have annual medium incomes of $60,000 or more

  • 8 out of 10 own their own home

  • 8 out of 10 travel domestically each year

  • 5.5 times more likely than the public at large to retain financial planning services

  • $104,000 average investment portfolio of equities

The demographics of the Catholic Community that specifically buys publications that focus on news from a Catholic perspective are as follows:

  • 170% more likely to have household incomes over $150,000

  • 160% more likely to be college graduates

  • 230% more likely to be in Owner/GM/Partner/VP/CEO career position

  • 160% more likely to have active savings accounts

  • 310% more likely to make Internet purchases

  • 200% more likely to dine out regularly

View our list of participating parishes (printable pdf)



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